Monthly shoots, social media and SEO for the Bay of Plenty dealer behind LiuGong forklifts and Landini tractors.
A&S Equipment is the national distributor for LiuGong Forklifts NZ and the Landini tractor dealer for the Bay of Plenty. The range was strong. Their online presence hadn't caught up.
Their Instagram and Facebook were at an early stage, and key pages on their website were too thin to compete for searches like “LiuGong forklifts NZ”. They needed regular content that showed the machines, the deliveries and the people behind them.
We shoot on site every month, at the Paengaroa yard and at customer deliveries, and turn it into reels, photos and carousels for Facebook and Instagram.
To keep the feed recognisable, we set up recurring series: Signed & Delivered for every machine that goes out, Product Showcase for individual models, and two-part delivery reels that go from the handover to the features. Copy is written in three tones, from bold and spec-first to warm delivery stories.
On the website side, we audited the LiuGong forklifts page, wrote supporting blog content, and built a landing page and Meta ads for the Landini Fieldays promotion.
We worked on the pages that matter most for search, starting with LiuGong Forklifts, and added supporting blog content and a landing page for the Landini Fieldays promotion.
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Akashdeep SinghA&S Equipment
