What Builders and Trades Should Post on Social Media

Most builders and tradies know they should be on social media. The hard part is knowing what to post when you’re flat out on site all week.

The good news: you’re surrounded by great content every day. Here’s what works.

Show the Work in Progress

People love watching something come together. Slab pours, frames going up, a deck taking shape: progress shots and short clips show the skill and care behind the finished job.

A quick clip every time a project hits a milestone builds a story people want to follow.

Before and After

Nothing shows what you do better than the transformation. Take a photo before you start, from the same spot you’ll shoot the finished result. Side by side, it does the selling for you.

Introduce the Team

People hire people they trust. Show who turns up on site: the crew, the apprentices, the person who answers the phone. A name and a face make your business feel real and approachable.

Explain Things Simply

Your clients don’t know what you know. Short videos answering common questions (how long does a slab need to cure, what does a build actually cost, what should I ask a builder before signing) position you as the expert and get shared.

Share the Finished Result Properly

When a job is done, capture it at its best: clean, in good light, from great angles. These are the photos and videos that sell your next job, so they’re worth doing properly. This is where a professional shoot pays for itself (here’s how to prepare for one).

Post Your Reviews

A happy client’s words carry more weight than anything you say about yourself. Share reviews alongside photos of the project they’re about.

Keep It Consistent

You don’t need to post every day. You need to post regularly, so people see you’re busy and in demand. A steady rhythm every week beats a burst of posts followed by months of silence.

The Easy Way to Stay on Top of It

The simplest habit: whenever something on site looks good, grab a quick photo or ten-second clip. Send them to whoever handles your socials, or keep them in one album.

Or hand it over completely. We plan, shoot, edit and post for trades businesses across New Zealand, so you can stay on the tools. See how it works.